The CIPO advantage: What great looks like in 2026
The demands on IP leadership will only intensify. Business models are shifting faster, data and technology are more deeply entangled, and regulation is changing the rules of competition in real time. The organisations that thrive are those that treat intellectual property not as a narrow legal right, but as a means to control business choke points. The CIPO advantage is about being ready for this reality. It means using the full IP Value Model canvas to keep pace with business needs. It means capturing and controlling value across technologies, data and brands through multi-mode IP management. And it means evolving the IP function to be embedded in the business and enabled by technology.
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