Organizing for business-driven IP

Key requirements and organizational archetypes

The need for a systematic approach to IP operating model design is higher than ever before. The past few years' rapid increase in the importance of software, data, and AI to drive new products and service offerings has brought a new set of IP challenges for many industrial companies. New data-driven business models with increased partnering needs, along with shifting value chain dynamics and competitive threats, are quickly rendering old assumptions about how to best service the organization's IP needs outdated. As a result, there is an increasing stakeholder expectation for IP functions to evolve from a traditional mode of providing expert support on request into being able to proactively drive business outcomes by working as a team side-by-side with the business - 'business co-creators'.