Insights Archive

IPMS Implementation: Field-Tested Keys to Success

Rethinking IPMS Implementation as Organizational Change The intellectual property landscape is undergoing a profound transformation. As AI promises automation of routine IP tasks, the IP function is evolving toward higher-value strategic activities. An updated Intellectual Property Management System (IPMS) is essential for companies seeking to increase both efficiency and strategic effectiveness of IP operations. However, […]

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Organizing for business-driven IP management

This article was first published at Managing IP. The need for a systematic approach to IP operating model design The past few years’ rapid increase in the importance of software, data, and AI to drive new products and service offerings has brought a new set of IP challenges for many industrial companies. New data-driven business […]

White papers · 18 min reading

Designing a Trade Secret program

At a glance Trade secrecy has evolved from a weaker, catch-all form of protection used when other forms of IP are unavailable, to a central issue for companies. In the last few years, AI advancements, workforce mobility, and an evolving regulatory landscape have converged to result in landmark litigations across the globe, as well as […]

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Entertainment

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Entertainment segment, sustainability and functional improvements are shaping how content is produced and experienced Sustainability is driving studios toward using renewable energy to power their operations and implementing virtual productions – reducing the overall carbon […]

Cases · 6 min reading

Food & Beverages

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Food & Beverages (F&B) segment, digitalisation and sustainability continue to influence industry evolution. Digital technologies such as data analytics and IoT sensors enable companies like Mondelez International, GEA Group and Tetra Laval to enhance operational […]

Cases · 6 min reading

Consumer Electronics

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Consumer Electronics (CE) segment, digital innovations including smart home integration, AI-powered appliances, and IoT-enabled diagnostics are making household electronics increasingly intuitive and user-friendly. Meanwhile, functional improvements in battery technology, sensor precision, and material durability are […]

Cases · 6 min reading

Technology and patent intensity in Consumer Goods

At a glance Competitiveness in consumer goods is evolving beyond a predominantly brand-driven approach toward greater technology-driven differentiation, as digitalisation, sustainability, and performance-enhancing functional improvements are increasingly driving value creation and shaping consumer experiences. Trends vary across consumer goods segments. Highlighting one technology-based competitiveness driver per segment exemplifies a comprehensive view of these market dynamics: […]

White papers · 12 min reading

Personal Care

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Personal Care segment, digitalisation is transforming personal care through AI-powered skin diagnostics tools, smart beauty devices, and AI based personalisation. The rise of at-home tools and ingredient recommendations is reshaping how consumers engage with their […]

Cases · 6 min reading

Apparel & Accessories

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Apparel & Accessories (A&A) segment, sustainability is driving the shift toward recycled materials, circular fashion models, and low-waste manufacturing. Brands like adidas and Patagonia are investing in closed-loop systems that extend product lifespans and reduce […]

Cases · 6 min reading

Staying ahead: Evolving the organizational design to keep the world leader on top

Background – the drivers for reorganization The IP organization in focus was already a powerhouse, regarded by many as one of the best in the world. With highly skilled individuals and an industry-leading patent portfolio, this large team consistently drove results that significantly impacted the company’s bottom line, setting a high standard for excellence in […]

Cases · 4 min reading

Is your IP strategy holding back or enabling your circular economy ambitions?

This article was first published January 2025 in Sustainability voices. The global economy is on the cusp of a major transformation The global economy is on the cusp of a major transformation. Driven by regulatory pressures, consumer demand, significant economic benefits, and the urgent need for sustainable practices, businesses are increasingly closing the loop on […]

White papers · 5 min reading

Intellectual property: The C-suite’s secret weapon

This article was first published December 2024 in Management Today. Intellectual property: The C-suite’s secret weapon Traditional value chains are being redefined by digitalisation, AI advancements, and the rise of circular economy models. These structures are giving way to more intricate networks, characterised by new types of competition, increased collaboration, data sharing, and a blurring […]

White papers · 5 min reading