Insights Archive

The CIPO advantage: What great looks like in 2026

The demands on IP leadership will only intensify. Business models are shifting faster, data and technology are more deeply entangled, and regulation is changing the rules of competition in real time. The organisations that thrive are those that treat intellectual property not as a narrow legal right, but as a means to control business choke points. The CIPO advantage is about being ready for this reality. It means using the full IP Value Model canvas to keep pace with business needs. It means capturing and controlling value across technologies, data and brands through multi-mode IP management. And it means evolving the IP function to be embedded in the business and enabled by technology.

White papers · 12 min reading

The Impact of AI on IP and Innovation

This article was first featured by the Center for Intellectual Property (CIP) and draws from a panel discussion at the CIP Forum with industry experts. Following their exchange, the panelists collaborated to author this piece, capturing the key insights on how artificial intelligence is reshaping the landscape of intellectual property and innovation.

White papers · 8 min reading

When differentiation becomes strategy

“Engineering excellence and strong customer relationships had kept us ahead for decades. But these no longer guaranteed an edge. Data, software, and AI had become the main levers of differentiation, profitability, and growth. We had to rethink not just what we built, but how we competed.” This statement captures a turning point for ‘Differon’. With […]

White papers · 12 min reading

IP in Divestitures and Acquisitions

Acquisitions and divestitures – whether adding new capabilities or carving out parts of the business – are powerful tools for corporate growth and transformation, marking critical moments in a company’s evolution. However, as many companies have learned, they come with risk. Poorly executed transactions can lead to operational disruption, loss of critical assets and capabilities, […]

White papers · 20 min reading

From Demos to Impact: Building an AI-enabled IP function

Exploring Generative AI tools is easy nowadays but embedding them into the fabric of an IP operation and leveraging them at scale, is not. The journey towards becoming an AI-enabled IP operation is a strategic move with impact on technology, IP workflows and people. The initial question to consider is not “What GenAI tools should we buy?” but “Where can GenAI make the biggest difference in our IP operation? and “How do we ensure our people adopt and are able to use the tools?”. To succeed in adopting GenAI at scale, IP functions should [...]

White papers · 13 min reading

IPMS Implementation: Field-Tested Keys to Success

Rethinking IPMS Implementation as Organizational Change The intellectual property landscape is undergoing a profound transformation. As AI promises automation of routine IP tasks, the IP function is evolving toward higher-value strategic activities. An updated Intellectual Property Management System (IPMS) is essential for companies seeking to increase both efficiency and strategic effectiveness of IP operations. However, […]

White papers · 12 min reading

Organizing for business-driven IP management

The past few years' rapid increase in the importance of software, data, and AI to drive new products and service offerings has brought a new set of IP challenges for many industrial companies. New data-driven business models [...]

White papers · 18 min reading

Designing a Trade Secret program

In this article we explore the trends that impact the current trade secrecy landscape and share our perspective on the requirements that this places on companies. Our authors have draw on their experiences from supporting clients across industries to exemplify how companies can understand the level and type of secrecy management that is appropriate for them, and how to tie together the measures to make it work in practice. We explore three key [...]

White papers · 10 min reading

Entertainment

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Entertainment segment, sustainability and functional improvements are shaping how content is produced and experienced Sustainability is driving studios toward using renewable energy to power their operations and implementing virtual productions – reducing the overall carbon […]

Cases · 6 min reading

Food & Beverages

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Food & Beverages (F&B) segment, digitalisation and sustainability continue to influence industry evolution. Digital technologies such as data analytics and IoT sensors enable companies like Mondelez International, GEA Group and Tetra Laval to enhance operational […]

Cases · 6 min reading

Consumer Electronics

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Consumer Electronics (CE) segment, digital innovations including smart home integration, AI-powered appliances, and IoT-enabled diagnostics are making household electronics increasingly intuitive and user-friendly. Meanwhile, functional improvements in battery technology, sensor precision, and material durability are […]

Cases · 6 min reading

Technology and patent intensity in Consumer Goods

Competitiveness in consumer goods is evolving beyond a predominantly brand-driven approach toward greater technology-driven differentiation, as digitalisation, sustainability, and performance-enhancing functional improvements are increasingly driving value creation and shaping consumer experiences [...]

White papers · 12 min reading