Insights Archive

Tech differentiation at work

“While engineering excellence and strong customer relationships had kept us ahead for decades, these no longer guaranteed a competitive edge. Data, software, and AI had become main levers of differentiation, profitability and growth. We had to rethink not just what we built, but how we competed.” To stay ahead, ‘IndCo’ realized they needed to redefine […]

Cases · 11 min reading

IP in Divestitures and Acquisitions

Acquisitions and divestitures – whether adding new capabilities or carving out parts of the business – are powerful tools for corporate growth and transformation, marking critical moments in a company’s evolution. However, as many companies have learned, they come with risk. Poorly executed transactions can lead to operational disruption, loss of critical assets and capabilities, […]

White papers · 20 min reading

From Demos to Impact: Building an AI-enabled IP function

Exploring Generative AI tools is easy nowadays but embedding them into the fabric of an IP operation and leveraging them at scale, is not. The journey towards becoming an AI-enabled IP operation is a strategic move with impact on technology, IP workflows and people. The initial question to consider is not “What GenAI tools should we buy?” but “Where can GenAI make the biggest difference in our IP operation? and “How do we ensure our people adopt and are able to use the tools?”. To succeed in adopting GenAI at scale, IP functions should: prioritize the use cases that provide the most business impact, ensure that tools, complementary systems and data fit well together, and manage GenAI implementation as an organisational transformation.

13 min reading

IPMS Implementation: Field-Tested Keys to Success

Rethinking IPMS Implementation as Organizational Change The intellectual property landscape is undergoing a profound transformation. As AI promises automation of routine IP tasks, the IP function is evolving toward higher-value strategic activities. An updated Intellectual Property Management System (IPMS) is essential for companies seeking to increase both efficiency and strategic effectiveness of IP operations. However, […]

White papers · 12 min reading

Organizing for business-driven IP management

This article was first published at Managing IP. The need for a systematic approach to IP operating model design The past few years’ rapid increase in the importance of software, data, and AI to drive new products and service offerings has brought a new set of IP challenges for many industrial companies. New data-driven business […]

White papers · 18 min reading

Designing a Trade Secret program

At a glance Trade secrecy has evolved from a weaker, catch-all form of protection used when other forms of IP are unavailable, to a central issue for companies. In the last few years, AI advancements, workforce mobility, and an evolving regulatory landscape have converged to result in landmark litigations across the globe, as well as […]

White papers · 10 min reading

Entertainment

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Entertainment segment, sustainability and functional improvements are shaping how content is produced and experienced Sustainability is driving studios toward using renewable energy to power their operations and implementing virtual productions – reducing the overall carbon […]

Cases · 6 min reading

Food & Beverages

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Food & Beverages (F&B) segment, digitalisation and sustainability continue to influence industry evolution. Digital technologies such as data analytics and IoT sensors enable companies like Mondelez International, GEA Group and Tetra Laval to enhance operational […]

Cases · 6 min reading

Consumer Electronics

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Consumer Electronics (CE) segment, digital innovations including smart home integration, AI-powered appliances, and IoT-enabled diagnostics are making household electronics increasingly intuitive and user-friendly. Meanwhile, functional improvements in battery technology, sensor precision, and material durability are […]

Cases · 6 min reading

Technology and patent intensity in Consumer Goods

At a glance Competitiveness in consumer goods is evolving beyond a predominantly brand-driven approach toward greater technology-driven differentiation, as digitalisation, sustainability, and performance-enhancing functional improvements are increasingly driving value creation and shaping consumer experiences. Trends vary across consumer goods segments. Highlighting one technology-based competitiveness driver per segment exemplifies a comprehensive view of these market dynamics: […]

White papers · 12 min reading

Personal Care

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Personal Care segment, digitalisation is transforming personal care through AI-powered skin diagnostics tools, smart beauty devices, and AI based personalisation. The rise of at-home tools and ingredient recommendations is reshaping how consumers engage with their […]

Cases · 6 min reading

Apparel & Accessories

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Apparel & Accessories (A&A) segment, sustainability is driving the shift toward recycled materials, circular fashion models, and low-waste manufacturing. Brands like adidas and Patagonia are investing in closed-loop systems that extend product lifespans and reduce […]

Cases · 6 min reading