Insights Archive - Page 2 of 7

Entertainment

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Entertainment segment, sustainability and functional improvements are shaping how content is produced and experienced Sustainability is driving studios toward using renewable energy to power their operations and implementing virtual productions – reducing the overall carbon […]

Cases · 6 min reading

Food & Beverages

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Food & Beverages (F&B) segment, digitalisation and sustainability continue to influence industry evolution. Digital technologies such as data analytics and IoT sensors enable companies like Mondelez International, GEA Group and Tetra Laval to enhance operational […]

Cases · 6 min reading

Consumer Electronics

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Consumer Electronics (CE) segment, digital innovations including smart home integration, AI-powered appliances, and IoT-enabled diagnostics are making household electronics increasingly intuitive and user-friendly. Meanwhile, functional improvements in battery technology, sensor precision, and material durability are […]

Cases · 6 min reading

Technology and patent intensity in Consumer Goods

Competitiveness in consumer goods is evolving beyond a predominantly brand-driven approach toward greater technology-driven differentiation, as digitalisation, sustainability, and performance-enhancing functional improvements are increasingly driving value creation and shaping consumer experiences [...]

White papers · 12 min reading

Personal Care

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Personal Care segment, digitalisation is transforming personal care through AI-powered skin diagnostics tools, smart beauty devices, and AI based personalisation. The rise of at-home tools and ingredient recommendations is reshaping how consumers engage with their […]

Cases · 6 min reading

Apparel & Accessories

Extract from a longer article on the evolving role of patents as B2C industries shift toward technology-based competitiveness. In the Apparel & Accessories (A&A) segment, sustainability is driving the shift toward recycled materials, circular fashion models, and low-waste manufacturing. Brands like adidas and Patagonia are investing in closed-loop systems that extend product lifespans and reduce […]

Cases · 6 min reading

Staying ahead: Evolving the organizational design to keep the world leader on top

Background – the drivers for reorganization The IP organization in focus was already a powerhouse, regarded by many as one of the best in the world. With highly skilled individuals and an industry-leading patent portfolio, this large team consistently drove results that significantly impacted the company’s bottom line, setting a high standard for excellence in […]

Cases · 4 min reading

Is your IP strategy holding back or enabling your circular economy ambitions?

The global economy is on the cusp of a major transformation. Driven by regulatory pressures, consumer demand, significant economic benefits, and the urgent need for sustainable practices, businesses are increasingly closing the loop on their linear "take-make-waste" models. However, the shift to a circular business ecosystem requires a fundamental rethinking of intellectual property (IP) strategy [...]

White papers · 5 min reading

Intellectual property: The C-suite’s secret weapon

Traditional value chains are being redefined by digitalisation, AI advancements, and the rise of circular economy models. These structures are giving way to more intricate networks, characterised by new types of competition, increased collaboration, data sharing, and a blurring of industry boundaries. These shifts inevitably create friction [...]

White papers · 5 min reading

Circular business: Unlocking new value with the right IP strategy

Businesses are increasingly transitioning from traditional linear value chains toward embracing circular, sustainable practices. This is driven by government regulation, customer demand and – frankly speaking – by environmental necessity. The circular economy not only supports sustainability but also offers significant economic benefits. Much like how digitalization has transformed industries in the past decade, circularity is set to reshape value pools and create new business opportunities [...]

White papers · 15 min reading

Change PMO for Smooth Implementation

Konsert had helped design a new IP operating model for a world-leading IP organization with +300 employees. The client was now preparing for launch and thinking about how to best ensure successful implementation of the new model [...]

Cases · 1 min reading

Industrial IoT in Action

In this article series, we present five case studies of how companies with different roles in their industries have dealt with the new competitive challenges companies are facing in this space in successful ways. The cases illustrate different viewpoints on the challenges companies are facing in claiming a fair share of value pools enabled by the internet of things (IoT). What unites the case studies is the systematic approach the companies have taken towards targeting customer value, positioning to ensure ”right-to-win”, and proactively working to capture and control the created value to strengthen competitiveness and profitability using intellectual property [...]

White papers · 5 min reading