Jonas Lindgren
Director
Watch Filippa and Jonas outlining the challenges IP managers face in the sustainability transition. As the societal need for rapid diffusion and scaling of green innovation continues to increase, IP has a critical role to play to:
To take on this role, IP departments must find ways to evolve their capabilities in relation to both IP strategy and operations. At the top of the list: achieving a close integration of IP into the business-strategic dialogue.
To explore more on the same topic, see our article below.