At a glance

Companies which have succeeded in upgrading the IP function from a service agency operation to a critical enabler of IP-based competitive advantages have some things in common. This article elaborates on one of the most critical layers, namely establishing an effective IP operating model.

 

Operating models have four pillars which can prove key differentiators

 

The full article is available for download.

Note: This article first appeared in IAM Issue 89, published by Globe Business Media Group - IP Division.