Jens Bördin
Chief Executive Officer
Article on how IP can be used to cost-effectively support growth, competitiveness and profitability across products, supply chain and R&D.
In under two years, Volvo Group upgraded its IP management from a typical industrial company level to a business-driven engine with a clear focus on business returns. The article outlines the development of a business-driven IP strategy as well as the organization needed to deliver on that strategy.
The article was first published in IAM-meda Issue 79, Sep 2016.