Hugo Nordell is the founder and CEO of Encube, a cutting-edge software company within precision manufacturing. His journey before Encube includes roles such as Senior Vice President of Digital at Aker Solutions, Vice President of Strategy & Business Development at Sandvik AMT (Digital), and Managing Director of Growth Ventures at Sandvik, where he focused on Software as a Service (SaaS) products.

Hugo possesses extensive experience in the Silicon Valley start-up sector, contributing significantly to innovation and business expansion. His leadership in launching Internet of Things (IoT) and SaaS products has benefitted both multinational corporations and emerging start-ups. His expertise in organizational development challenges the standards for operational speed and efficiency.