Diagnose the current state of IP, set the future direction, and forge a clear path ahead
As businesses are transforming, the need increases for IP functions to adapt to the new digital reality. However, to be able to adapt you must have a clear idea of what the new desired state should look like, and what is the best way of getting there.
An IP business review helps clarify strategic priorities, identify gaps in the current state, guide IP improvement initiatives towards areas with the largest value impact, and help secure buy-in from Senior management.
The scope of analysis varies depending on the client situation and need, but typically includes the following main steps:
- IP business driver analysis: Analyze corporate strategic direction, business models, and competitive landscapes to identify key current and future business drivers for IP management
- IP operating model analysis: Analyze current IP organization, processes and governance models to identify strengths and potential gaps
- IP strategic direction: Formulate the desired future state for client IP management, and recommend the primary areas for focused improvement efforts
- Action plan: Develop a set of concrete actions to take in the near- and mid-term to start transitioning towards the desired state as smoothly and effectively as possible
Client challenges
- “Senior executives are posing increasingly tough questions: How do we know our current IP investment is at the right level? How do we demonstrate the value we create?”
- “Our business is transforming rapidly: What are the implications for IP? What key adjustments should we prioritize?”
- “We know we need to update IP operations, but we lack organizational buy-in: How can we get senior management see the urgency of an IP upgrade?”
- “We have made a series of acquisitions over the past years: How do we best harmonize different models into a common IP way-of-working?”
- “We have some idea of where our gaps are, but are unsure of where to start: How do we move from insight to action?”
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