Business IP expertise and digital play advice, seamlessly integrated in your digital team

IP is vital for executing digital plays, but requires specific competence often lacking in traditional IP departments.

We embed business IP competence inside clients’ digital businesses, to act as the extended arm of IP functions. With turnkey digital business IP expertise on the inside, we help navigate where to invest and what to control, secure IP and data needed by digital, and support complex negotiations and transactions.

Embedded Strategy & IP capability adds highly skilled people to solve strategy and execution tasks, including to:

  • Set strategic direction, i.e. to make sharp technology and control decisions based on strategic analyses that translate business needs to the technology stack and IP.
  • Build the portfolio, i.e. to rapidly capture IP needed by digital business and create business-useful IP portfolios.
  • Use IP as leverage, i.e. to facilitate complex transactions, making sure you come out on top in negotiations with e.g. with technology suppliers, collaboration partners and M&A targets.

Client challenges

  • Our IP capability is not built for digital; how do we ensure needed support to the digital business?
  • How should we respond to technology and industry players that act fast in digital business and in digital IP?
  • How should we defend our competitive edge and ensure freedom to act in a rapidly transforming digital markets?
  • How can we avoid over-paying in technology negotiations with suppliers, collaboration partners and M&A targets?


Relevant insights

Business-Driven IP ManagementWhite paper
Intellectual asset management for technology-based companies
An introduction to Intellectual Asset Management methodology and its application for improving competitive advantage and profitability
Business-Driven IP ManagementCaseEurope
Developing a multi-layered control strategy for an IT-based startup
As traditional non-digital actors started to move into the same business area, the IT startup was in need of a…
CIP Professional Services becomes Konsert Strategy & IP
The name change marks the next phase of our firm’s development as a thought leader in the intersection of business,…
Business-Driven IP ManagementCaseSweden
Supporting a cleantech startup in finding the most lucrative business opportunity
The cleantech startup needed a control and business strategy aimed for growth
Business-Driven IP ManagementVideo
Developing IP Positions for competitive advantage in a convergent world
Culture, partnering and focus - how to win in a converging digital world (from CIP Forum 2016)
Business-Driven IP ManagementWhite paper
Volvo's road to business-driven IP Management
Article on how IP can be used to cost-effectively support growth, competitiveness and profitability across products, supply chain and R&D.
Business-Driven IP ManagementWhite paper
How Purchasing can use IP to Improve Results
Management of IP in supplier relationships holds untapped potential for decreased business risk and substantial cost savings
We enter the Japanese Market: Susumu Tsugaru joins as Senior Advisor in Japan
As the former Senior Vice President of Philips Intellectual Property & Standards in Japan, Susumu Tsugaru brings valuable experience in…
Bördin and Hedberg selected for the IAM Strategy 300
IAM Recognizes Jens Bördin and Thomas Hedberg as two of the world's foremost IP Strategists
Ruud Peters becomes shareholder in Konsert Strategy & IP
Ruud Peters, former Chief IP Officer of Royal Philips and a leading authority in the IP field has become partner…