Translate strategic business priorities into IP strategy with actionable IP jobs-to-be-done

Many IP functions have traditionally operated either without any IP strategy whatsoever, or with only a high-level general statement to guide operations. This is no longer adequate as companies are facing increasingly diverse IP challenges, and raising internal pressure to increase value from IP.

We help develop contextualized IP strategy that translates business strategic objectives to IP objectives, ensure IP activities are focused on top-critical IP jobs-to-be-done, and set concrete actions and measurable targets to maximize the business impact of IP.

Our unique approach to IP strategy rests on a deep understanding of the client’s competitive position and direction, achieved through cross-functional dialogue with business owners, product planning, R&D, procurement, legal, etc), and typically includes the following key elements:

  • Internal driver analysis – Analysis of corporate, segment and function level strategies and priorities to identify internal drivers for IP positions and capabilities
  • External driver analysis – Analysis of external competitive and IP landscapes in key business areas to identify external drivers of IP positions and capabilities
  • IP-jobs-to-be-done formulation – Translation of identified drivers into key strategic IP objectives and their supporting IP-jobs-do-be-done
  • Action plan – Co-creation of concrete priorities and targets to steer the day-to-day work of IP professionals and their internal partners.

Client challenges

  • “Our business is transforming rapidly: What are the implications for IP? What changes should we make to our strategy?”
  • “Senior executives are posing increasingly tough questions: How do we know our current IP investment is at the right level? Could we generate more value from IP?”
  • “We’re under increasing pressure to reduce the cost of our IP portfolio: Where should we cut, and where should we concentrate future filings to be as effective as possible?”
  • “We have seen new entrants and indications that IP is being used more aggressively in our industry: How should we adapt?”


Relevant insights

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