Many IP functions have traditionally operated either without any IP strategy whatsoever, or with only a high-level general statement to guide operations. This is no longer adequate as companies are facing increasingly diverse IP challenges, and raising internal pressure to increase value from IP.
We help develop contextualized IP strategy that translates business strategic objectives to IP objectives, ensure IP activities are focused on top-critical IP jobs-to-be-done, and set concrete actions and measurable targets to maximize the business impact of IP.
Our unique approach to IP strategy rests on a deep understanding of the client’s competitive position and direction, achieved through cross-functional dialogue with business owners, product planning, R&D, procurement, legal, etc), and typically includes the following key elements:
De-risk and accelerate selection and implementation of modern IPMS configured to your desired ways of working