Digitalization is bringing new competition and increasing dependency on external technology. This is putting never-before-seen pressure on IP functions to adapt in relation to e.g. software, open source, data and agile innovation.
We help develop contextualized IP strategies that translate business strategic objectives to IP objectives, set concrete actions and measurable targets. We help focus IP activities on top-critical IP jobs-to-be-done to maximize impact for the business and return on investment.
Digital IP strategy is specifically designed to handle the digital reality:
Fit-for-digital IP strategy steers the building and use of multi-mode IP portfolios to support the digital business, including how to protect and use data assets, mitigate digital IP risks and coming out on top in complex transactions and negotiations. Using IP jobs-to-be-done, digital IP strategy express specific business needs that IP shall address in a concrete and communicable way that business, technology and IP people can get behind.