At a glance
Rebuilding your IP team to meet new needs posed by the rapidly evolving digital environment can be less of a wholesale teardown and more of a directed evolution
- Intellectual property is essential to win in digital business – it is key to control critical positions, build trust and balance exclusivity and openness.
- Current IP organisations lack the agility to meet the needs of the digital environment, but rebuilding them could take too long and prove devastating for any company with digital ambitions.
- A two-speed IP model with a digital IP team, using its own digital-adapted logic, working side by side with the traditional industrial IP organisation may be the best solution.
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