Watch our Director Thomas Hedberg talk about the value of IP in supplier relationships and why the purchasing department must form a close partnership with the IP organization.

This video builds on Jonas Lindgren's, Robin Sparrefors' and Jens Bördin's white paper "How Purchasing can use IP to Improve Results". In more detail, Thomas Hedberg answers to why purchasing executives and managers should care about intellectual property and elaborates on how IP can be used by the purchasing function to support business and have a big difference on the bottom line