How do you ensure success for your business-driven IP transformation?

Organizational change is hard, and business-driven IP transformation has several pitfalls. Such a transformation goes beyond traditional roles, requiring a new approach that aligns IP strategies with broader business objectives. We introduce a three-phase model for this transition, focusing on preparation, initiation, and continuous improvement. Emphasizing the need for effective communication, change management, and sustained support from leadership, the article guides IP professionals on how to become strategic partners in their organizations. This transformation is not just an internal shift, but a strategic realignment, turning IP departments into key players in driving organizational success.

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