- Client had strong legacy in its product business but was taking a leading position in the industry's digital development and launched new digital-enabled solutions at an accelerating pace
- Client was setting out to solve customer problems by building a suite of integrated scalable platforms creating a digital thread through its value chain; creating a large profit pool to share.
- IP is increasingly important in the new digital environment, but its business impact and associated risks were largely unknown
- Client’s IP department was effectively managing IP in the core product business areas but didn’t have sufficient skills and capacity to proactively and systematically manage IP in relation to the digital environment
The client partnered with Konsert to develop a new business-driven strategy framework, setting a shared strategic direction for navigating the digital technology ecosystem and the business implications of IP.
In addition, a new governance model using a strategic business partner logic was designed. Leading to reallocation of funds from traditional areas to support the new digital business and its technology and IP investments.