At a glance

Intellectual Asset Management (IAM) gives individuals and organizations an improved ability to communicate, collaborate on, manage, and exploit valuable knowledge and technology. The IAM methodology makes it possible to quickly generate both high level overview and detailed insight into existing valuable knowledge within an R&D project, technology area or company. Capturing knowledge as discrete assets enables a systematic and granular approach to improve return on investment from R&D.

The IAM methodology

Innovation and new knowledge are drivers of competitiveness and profitability in most companies. However, due to the subjective and diffuse nature of knowledge, utilizing the developed knowledge is plagued by inefficiencies and problems. While critical knowledge may be available, it is typically difficult and costly to locate, catalog, characterize, evaluate and share across organizational borders. Adding to the complexity are R&D collaborations with suppliers, partners, customers, academia and larger consortia, and increasingly knowledge-based business models. For technology-based companies, managing knowledge is thus a core activity for growth, competitiveness and profitability.

The methodology offers a lean and efficient approach to manage the most fundamental building-blocks in any business – discrete pieces of knowledge and technology.

The methodology has by support of Konsert been used and implemented by universities, research institutes, and companies ranging from start-ups to multinational corporations with 30+ billion Euros in turnover.

Value of IAM

IAM delivers significant benefits to its users.

The IAM approach fills a gap in our existing tool box by enabling us to efficiently get a clear high resolution overview of where the value resides in complex technology-based projects.

- Knut J. Egelie, Senior IPR manager at NTNU Technology Transfer

The overall benefit is the ability to get an overview of all assets in an R&D project, technology area or company and at the same time to be able to address specific assets from multiple perspectives.

The full article is available for download.