Watch Konsert’s Digital Technology Innovation Lead, Robin Sparrefors talk about how leaders create innovation strategies that are fit for business environments and technology landscapes transformed and accelerated by digitalization.

This video builds on Robin Sparrefors' and Jens Bördin's white paper "5 rules for digital-proofing your technology strategy".

In the video Robin explains three core principles for creating a technology innovation strategy that is fit-for-purpose and digital proofed.

  1. Business-driven - The strategy is directly connected to business objectives with a clear purpose on how to create future competitive advantage.
  2. Systematic - The strategy is a result of systematically navigating the complexity of the digital landscape.
  3. Strategic choices - No one can do it all. Direct resources where it matters the most and having the highest impact on business.