Watch Jens Bördin, CEO at Konsert Strategy & IP, talk about the operating model needed to organize and manage IP resources to achieve the strategic ambitions.

What separates best in class IP companies from the rest is, in short, their IP operating model.

This video builds on Jens Bördin's article "The organisational keys to unlocking your IP value potential", which first appeared in IAM Issue 89, published by Globe Business Media Group - IP Division.