Client challenges
- The importance of IP for the Client was growing rapidly, not least due to convergence with the ICT sector and digital technology more generally.
- The Client had a substantial IP organization, which however was considered a support function, focused primarily on reactively creating and maintaining IP rights with limited clarity regarding business use.
- The Client had a large patent portfolio costing a lot of money, while lacking insight into whether and how it supported the business, or whether a lot of it could be abandoned/licensed/sold to free up/generate resources.
Impact
- The Client engaged Konsert to lead the development of a new corporate IP strategy framework and format, to set objectives and action plans for IP operations intimately aligned with business priorities across functions.
- The resulting strategy has been approved annually by the CEO and the executive board and is the guiding document for the all the Client’s IP operations.
- Apart from guiding IP portfolio development and use, the corporate IP strategy also been used to identify strategic and non-strategic IP in the existing portfolio resulting in large savings through portfolio pruning. It has also been the basis for a major change program realigning the IP operating model to better support the business.
